This strategic collaboration brings together two of Britain’s best-known performance brands, representing a combination of 140 years of innovation, performance and craftsmanship. The alliance will also see the manufacturers working together on a number of unique initiatives. Lotus meanwhile stands to gain from the publicity. Its not a bad deal at all for Beechcraft considering that a new aircraft would go into a few millions whereas a new Lotus would be less than a $100k. Hawker customers will receive a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise. What else can explain Hawker Beechcrafts latest promotion that promises buyers who purchase an brand new HBC aircraft from May to June shall receive a Lotus sports car. What retailers in the industry have long known - that freebies attracts buyers to their products and also makes them try out new brands is something that luxury brands who are now having to face intense competition are slowly coming to terms with. It seems the rich are not immune to freebies either. Account icon An icon in the shape of a person's head and shoulders.
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